Various projects
Here are some various projects that didn't need a full page, but are worth showing. These are a mix of personal and professional projects. I believe these show a range of abilities and styles.
Arc'teryx Jacket
I was inspired by the Grotto Toque and the oversized Arctery'x logo. I love the texture and wanted to see how that would look as a "poster" for a jacket. I tried to stay true to the brand as much as I could. Really just some fun practice in the industry I would love to be in.
Arc'teryx backpack
This was designed as a follow-up to the previous jacket design. I was curious how another product would look in this style, and it was a test to see how I could create a campaign with the style.
Tenaya Oasi
These are my favorite climbing shoes, I think they have a great balance between comfort and performance. The yin-yang symbol was a great metaphor, and a climbing shoe just fits that shape perfectly.
DigitalOcean London Brand Burst
When DigitalOcean launched their new brand in 2021, they purchased ad space in the London tube to launch (along with SF and NY). We helped them produce and print all of the art. We worked with international printers on a tight deadline to complete this process.
Crux-It App Intro
This is an intro to an app I would love to create, given more time and money. The idea is a better grading system for indoor climbing where users scan the route and propose grades, add beta, videos, etc. Similar to Kaya, but better developed for indoor climbing.
Abstract composition
This is purely for fun, but I use art like this to practice different techniques that I can use on client work. I feel that this is a risk-free way to try new ideas before bringing them into "real work."
G-Class Poster
I think the Mercedes G-Class is one of the most iconic models out right now. The idea behind this poster was to interconnect all of the vehicles to represent the idea of "getting lost in the right crowd." If you purchase a G-Wagon, you want to stand out from the normal crowd... but fit in with the right crowd.